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RoboBusiness 2019 Preview

By: Patty Katsaros | Director of Marketing & Growth
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RoboBusiness will return to Santa Clara, CA on October 1st – 3rd, 2019. The Waypoint team will be in attendance alongside some of the sharpest robotics minds in the world to discuss the latest trends, show off their newest innovations, and examine the future of the industry. Join us at our booth to learn more about our flagship autonomous mobile robot, Vector, and meet our newest 3,000 lb capacity robot, MAV3K.

Join Us at RoboBusiness 2019

Booth #316 – Meet Vector and MAV3K

Kick-off your time at RoboBusiness by stopping at booth #316 to meet the team and get a hands-on demonstration of our autonomous mobile robots, Vector and MAV3K.

Session – The Workforce: Design for Them or Fail at Industry 4.0

Wednesday, Oct 2nd @ 3:30pm – 4:00pm

Speaker: Jason Walker, CEO & Co-Founder, Waypoint Robotics

Automation is essential to survival in the Industry 4.0 economy. However, manufacturers have been challenged by adopting robotics and automation that could substantially improve their processes. Many solutions available today are cost-prohibitive and require expensive facility modifications, new technical staff, and outside robotics experts. Robots (especially autonomous mobile robots) have historically been defined by their limitations – complex, inflexible, and expensive.

The key to helping businesses leverage robotics technology is to make robots fully accessible to the existing workforce. This requires designing solutions with a workforce-first mentality where empathy with the end-user is the primary factor for design and engineering decisions. The resulting products solve real problems and make lives easier. When technology serves to empower rather than replace people, magic happens as workers creatively use these advanced tools to improve their work experience and become better, faster, and more efficient.

Robots that are flexible, accessible and designed specifically for the people who put them to work enable companies to grow with their existing workforce, leveraging years of invaluable experience, loyalty, and know-how. Companies get the advantages of automation while expanding the capabilities of their valued employees. The company, the workforce, and the economy all benefit together. Talking points to be discussed include:

    • What are the pain points that keep adoption rates low such as workforce resistance; disruption to operations; infrastructure modification requirements?
    • How easy the use of robotics enables accessibility, improves adoption rate and empowers your valued workforce.
    • How robots with a user-centric design can improve workforce retention and make recruiting easier.

Reach out to schedule an appointment or demo at RoboBusiness.  We look forward to speaking with you about your industrial mobile robot requirements!

Patty Katsaros | Director of Marketing & Growth

Patty has over 20 years of marketing experience in the world of manufacturing, leading successful marketing and sales campaigns for several major organizations. In her work, she has helped small to medium-sized manufacturers focus their marketing on effective digital and in-person efforts that attract leads, nurture qualified prospects, and provide sales with more opportunities to close business.

Before coming to Waypoint, Patty served as the Owner and Principal Consultant at P.H Koules Consulting, where she led sales and marketing initiatives for manufacturers in the greater Boston area. In this role she spearheaded major brand development, web development, digital marketing, and SEO efforts, improving lead generation and sales for her clients.

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